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Rhino High Fidelity reel to reel tapes
By: Malachi Lui

October 10th, 2025

Category:

News

Rhino High Fidelity Launches Reel-To-Reel Series With T. Rex and Yes

A first listen at Innovative Audio NYC

Last night at Innovative Audio in East Midtown NYC and The Audio Salon in Santa Monica, CA, Rhino launched a new reel-to-reel series under their High Fidelity banner. The first two titles are Yes’ The Yes Album and T. Rex’s Electric Warrior, each limited to 500 copies and retailing for $299.98 (a bundle with both sells for $569.98).

Duplicated in real time from 1:1 flat master tape copies, the Rhino High Fidelity R2R tapes are 10.5” diameter, 15ips, 1/4” IEC reels on Recording The Masters LPR90 tape stock. RTM in France also does the duplication, and Steve Woolard produces the RHF tape series. The tapes are delivered “tails out” so you have to carefully rewind them onto an empty reel before playback. These are essentially third-generation master tapes, retailing for significantly less than similar releases from other companies whose licensing costs increase the price.

At Innovative Audio, a small group of press heard The Yes Album and Electric Warrior Rhino tapes played on a rebuilt Otari MX-5050 deck fed through D’Agostino preamps and amps, Transparent cables, and Wilson Audio speakers. A reliable system featuring components I’ve heard before, so I’m confident in my sonic assessment’s accuracy.

Innovative Audio NYC

For a new ultra-deluxe audiophile series in a niche, rarefied format (whose barrier to basic entry is thousands of dollars), these two albums are an interesting selection. While The Yes Album and Electric Warrior are musically significant classics, they’re not great sounding recordings. Good, but not great, unlike Rhino High Fidelity’s vinyl titles most of which started out as some flavor of sonically “great.” We’re trying to get more information about the R2R curation mentality.

First up on the Otari was Yes’ 1971 breakthrough The Yes Album, recorded and mixed at Advision Studios in London. This is a compressed mix to begin with, though the Rhino tape sounds good. The lack of vinyl surface noise and subsonic rumble meant that the tape has stunning black backgrounds (though despite the original master being Dolbyed, I still heard some hiss on the Rhino consumer tape), as well as clean sibilants, reasonably tight bass, and nice separation of multitracked vocals. The last songs of the original LP’s respective sides sound best, especially “Starship Trooper,” with guitar solos beautifully floating in space and the ending Moog(?) bass being truly impressive. The organ at the end of “I’ve Seen All Good People”’s first part perfectly rings into the abyss. There’s a slight midbass fog and an absence of the highest frequencies throughout the Rhino High Fidelity The Yes Album, though that might be inherent to the original master tape. As I say with Electric Recording Company vinyl releases (cut with no deliberate signal processing, even if their vintage tube system imparts a stronger sonic character than turning a knob ever would), some albums need mastering and have issues without it; after all, none of these artists intended for us to hear their flat master tapes, even if that’s what they heard in the studio.

The Yes Album tape box scan

Each Rhino R2R comes with an insert featuring tape specs, playback instructions, and photos of the original master tape boxes. The Yes Album’s master tape comes from Advision Studios, as Yes was signed to Atlantic on both sides of the ocean. T. Rex’s Electric Warrior is a different case: Fly Records originally released it in the UK, while Reprise/Warner always had it in North America. Universal now has Electric Warrior in the rest of the world. The “original” tape box scans in the Rhino Electric Warrior R2R have Warner Brothers, Hollywood information on the top, yet it’s marked “MASTER.” While some of the album was tracked in America, it was mixed and assembled in London, so what is the original master tape? Is the Warner master the true original repackaged in a different tape box, or is it a second generation copy? Did Marc Bolan and Tony Visconti run off two mixdown tapes simultaneously?

I don’t have those answers yet, but what I do know is that I find Rhino High Fidelity’s Electric Warrior consumer tape a bit disappointing. Bolan’s voice is often low in the mix already, yet many editions (regardless of format) carve out a clear space for it. On the Rhino R2R, he’s shrouded in midbass murkiness, sometimes to the point of being unintelligible. When I noticed this on opener “Mambo Sun,” I was sitting in the front row of Innovative’s showroom; moving further back helped the higher frequencies cut through, but the rest of the album wasn’t drastically better. The drum fills towards the end of “Cosmic Dancer” don’t have the precise transient texture I’m used to, electric guitars aren’t nearly as sharp as I hoped, and while “Bang A Gong (Get It On)” has a wide, expansive soundstage, Bolan’s voice is again hidden. Songs with sparser arrangements like “Monolith” and “Girl” fare better with solid physicality, and other songs have a few parts that pop out nicely (the horn at the end of “Rip Off,” the lead guitar on “The Motivator”), but overall it’s smooth yet cloudy and thick.

Electric Warrior will also get a Rhino High Fidelity vinyl reissue this December, though I’m not sure it really needs it. Kevin Gray already did an AAA cut for Rhino in 2017 (pressed at RTI and packaged in a laminated tip-on gatefold), so I can’t imagine much difference or improvement. I haven’t played the 2017 reissue in a while but I remember it sounding decent.

Despite my reservations about the Electric Warrior Rhino R2R, this new edition of The Yes Album is easy to recommend to diehard fans with the gear to play it. I’m interested to see where this series goes. The reel-to-reel format is neither practical, common, or remotely affordable, and considering these are flat transfers with all the potential surprises that come with that, it’s a pretty big way to test what audiophile consumers’ sonic preferences actually are, and which albums they’ll spend $300 for.

Otari tape deck

Comments

  • 2025-10-10 10:46:41 AM

    Tom wrote:

    The Otari is not the greatest sounding deck to judge these tapes by. The internal electronics are at best mediocre. You have a negative tone to this review. We should be celebrating this release, great titles at reasonable prices. I understand this is a vinylcentric site but nothing sounds as great as most of these current tape releases.

    • 2025-10-10 12:15:40 PM

      David M wrote:

      I agree. Not only does Rhino have a deep catalog but they are currently selling these for $299 per reel, well below AP’s $599. I ordered The Yes Album and can’t wait for the next set of titles.

    • 2025-10-10 12:52:30 PM

      Michael Fremer wrote:

      I think he gave an honest accounting of what he heard not a negative toned one. He can only judge by the machine they had on hand. And I thought he was very positive about the Yes album.

    • 2025-10-10 12:56:21 PM

      Michael Fremer wrote:

      We are not a "vinyl centric" site. I hope we are an "honest not cheerleading" site. I'm glad Rhino is doing these tapes as is Malachi. He produced an honest report based on what he heard. I'm sure other sites will cheerlead for you if that's what you wish to have. But is it really what you want?

      • 2025-10-10 01:26:35 PM

        Come on wrote:

        I’m so happy to occasionally read pointed opinions instead of the usual promotions at all, that I even wouldn’t care if they are fully justified or not. A different take on things can fortunately be discussed in the comments.

        As Chad recently pointed out in an interview, manufacturers certainly appreciate promotion and a quietly buying mass. But I think he mainly directed this to YouTube trolls.

      • 2025-10-10 01:50:40 PM

        Come on wrote:

        ...and I meant I regularly read it from both of you fortunately. Better even an exaggerated, arrogant or harsh opinion and a bit of entertainment than boredom.

      • 2025-10-10 06:28:14 PM

        Todd wrote:

        You aren’t a vinyl centric site? Doesn’t seem like a negative description to argue against. I’m here to read about vinyl. Which is fine. It’s also fine to report on other audiophile offerings.

        • 2025-10-10 06:39:51 PM

          Come on wrote:

          I’d say the OP referred to possible biased reporting of vinyl centric vs. tape centric communities about what makes more or less sense or sounds better or worse. He implied Malachis report about the limited sq of the tape he heard could have to do with a vinyl bias.

      • 2025-10-11 05:09:47 PM

        Tom wrote:

        Of course I want an honest review BUT I you went to a release of a one step pressing of a classic album and they only had a U Turn turntable with a $99 cartridge, could you give it a fair assessment? Like cartridges, phono stages contribute the sound of a record, tape heads and deck electronics do the same for tape. Maybe it would have been best to hold off publishing the article until it could have been better addressed. Using that system with the weakest of front ends was ridiculous.

    • 2025-10-10 07:39:26 PM

      VQR wrote:

      If the Otari unit was rebuilt as stated, it probably sounds far better than stock. I have trouble imagining that an audio salon would showcase a new, exciting release with a mediocre tape deck...

      • 2025-10-10 10:54:03 PM

        vinyl_fiend wrote:

        Really don't want to be "that guy" but the MX-5050 is indeed mediocre at best. Great for fast editing of radio spots and program reels in the 80s, and VOs in studios.

        As someone who owns an MX-5050 BII, and who spent (wasted?) the time and money to recap every board, (power supply, control, all the bipolar and nonpolar caps in the audio circuits, the motor caps, etc), as well as the rollers, and tape guides on the tension arms, I can assure that if it is using ANY of the stock electronics, even tuned up, it sounds pretty bad. The noise floor without tape moving is high. That pic appears to me that both rollers are original and very worn. You have to take the head output direct to an outboard bottlehead or other specific high-spec preamp to get anything decent, and the tape guide mods and other transport tweaks are essential to get the top end air and ease tape does so well.

        It's a sturdy deck that handles tape well and doesn't sound awful, but it wouldn't highlight anything noteworthy without entirely different outputs.

  • 2025-10-10 12:06:29 PM

    Todd wrote:

    I think Rhino knows that every single active owner of working R2R will buy every release. It's a slam dunk.

    • 2025-10-10 12:53:18 PM

      Michael Fremer wrote:

      We will surely find out. I'm going to get the Yes album.

  • 2025-10-10 01:57:06 PM

    Azmoon wrote:

    This news of this series is as exciting as watching paint dry.

  • 2025-10-10 07:31:54 PM

    Kevin wrote:

    I had a Tandberg 10X back in the 70’s. Coolest piece of gear I had. Loved the fact that I could press “play” from rewind or FF and it would slow down, stop, and start playing. Impressed my friends, but after a year I sold it. Why? Because it was a PITA. Almost nothing prerecorded to buy, so I wound up mostly recording vinyl to tape. People would ask me to play a specific track, and cuing was such a hassle. Much easier to put on the vinyl. I’m mystified regarding R2R’s resurgent popularity, but to each their own 😌. Btw, the Rhino High Fidelity vinyl edition Yes Album is a 10 in my opinion.

    • 2025-10-10 07:37:31 PM

      Kevin wrote:

      Correction, meant Atlantic 75 release of The Yes Album.

    • 2025-10-10 07:37:44 PM

      VQR wrote:

      There is no RHF of The Yes Album. The only RHF of any Yes album was Relayer, which some people found to be lacking compared to an original Porky cut.

  • 2025-10-10 07:45:18 PM

    VQR wrote:

    Are both releases supposed to be 3rd generation tapes, or no? Given how Rhino have played fast and loose with the meaning of 'original master tapes,' I would be surprised if either release weren't from the 'US masters' which could already be 2nd or higher generations.

    Already the RHF of Yes "Relayer" was cut from an American copy tape. Would the original (presumably UK) master even be available to Rhino US? Ditto with the T-Rex as you discussed, Malachi.

  • 2025-10-11 02:05:05 AM

    Mark wrote:

    First off, I respect and applaud 'telling it as it is' opinion. That is Step #1 in building trust. Not naming names (oh, ok...Analog Planet) but some websites are just mouthpieces for the industry. I have zero trust for such sites, and I notice the option to comment as such (on AP) has been removed. Dissent appears to have fallen out of favour recently...

    Second, these R2R rigs bring out some sort of primal lust in me - they are gorgeous - the first photo in this article is premium grade hifi porn. (I'll get my meds).

    Finally, my love of The Yes Album remains undiminished after 40 plus years of it being part of my musical baggage. I own several copies, however: the Steven Wilson edition is the one I pull out when I just want to sit back and be entertained - I rate it highly. Having said that the Atlantic 75 45rpm cut is defo on my wishlist.

    In the meantime, I will continue to ogle at the reel crumpet.

  • 2025-10-11 08:35:02 AM

    Cal Zone wrote:

    Pardon my ignorance but if the transfer of the analog 3rd gen master is going through a DAW and DAC setup doesn't that add a digital steps rendering these tapes not much different than hi res tape dupes of a CD? Also I own a Pioneer RT 707 deck which adore. It does not accept 10" reels nor play 15ips. Do you think that commercially released 7.5ips 7" reels will ever be produced again? I mean people by Rhino Reserve lps and play them on their Crosleys? Many labels are still releasing indie music on cassettes...there is still a cassette culture. Why not produced hi-q (albeit not true audiophile) 7" reels for consumers like me? Maybe retail price could be roughly 2x vinyl price? $60-80? Many of my commercially released 7.5" tapes from the 60' - 70s sound amazing if they were well taken care of. Can a guy dream?

    • 2025-10-11 09:16:18 AM

      David M wrote:

      What makes you think the tape duplication includes a digital step? It does not.

  • 2025-10-11 09:02:56 AM

    MrRom92 wrote:

    the first 2 titles do nothing for me but I will eagerly look forward to whatever they do next in this series. This is really some of the best audiophile news ever as far as I’m concerned. There is NOTHING quite like the master tape sound.

    • 2025-10-11 09:33:23 AM

      PeterPani wrote:

      Agree fully. Both I do not need to get at an audiophile level. But I look forward to interesting future tapes. Besides of the aging Tapeproject there are 3 interesting high quality outlets: Horch/Revox with a fantastic catalog (if you like classical music), Ultratape (some fantastic tapes) and - to me - most interesting - Hemiolia, they do stunning mastering of the mastertapes: their Miles Davis reels (incl. KOB) and other jazz are absolutely top notch. It is good to see a new supplier of the second best consumer carrier, as tape is!

      • 2025-10-11 10:09:22 AM

        Come on wrote:

        I had a Revox R2R long ago, but I’m not tape market experienced. Would always be interested in opinions about the influence of pressing process generation losses (vinyl) vs tape generation losses (commercial tapes) and the influence of the fact that commercial tapes are usually either unmastered (in case of „no need“ sometimes fine but not always) or from an again additional production master generation.

    • 2025-10-11 09:57:08 AM

      MrRom92 wrote:

      My only point of contention is that these are being duplicated on LPR90. For those who want the best it would be nice to see an option given in the future for higher grade tape at an upcharge. Or just make a change for the rest of the series from here on out. These should really be on SM900 or 911

      • 2025-10-11 02:17:59 PM

        David M wrote:

        Use of that tape stock would require 2 reels per album and significantly increase the cost. While 1.5mil tape is preferred, I am fine with getting these albums on 1mil tape for $300.

  • 2025-10-11 10:08:44 AM

    Georges wrote:

    My policy is to each his own opinion as long as it's well-reasoned. Which is always the case in the articles here, I think. There's a problem when a tape recorder plays tapes he didn't record himself. Among other things, I had a B77 19/38 2-track, and a friend who owned a studio said he only replayed what he had recorded on the same machine (he had a Hencot 800, I think, a very nice machine). Unfortunately, I couldn't find any pre-recorded tapes to play back on it. This may also be the case for cassettes, where the case plays a role as well (I sometimes had to take them apart to put the -very thin- tape back in another one), but with my Teac 1010, I can't compare; nothing can be easily fixed. So all our problems were finally solved (for me and the studio) by Sony DAT. With lossless copies.

  • 2025-10-11 02:19:40 PM

    George white wrote:

    I wish I could afford tape hobby, but for anyone lucky enough to afford it, I wish you luck and hope the hobby grows!😊